Posts

Showing posts from June, 2010

Ad Sense Minus Sensibility!

Cricket is to India what soccer is to half of the world. Its not that we don't love the Beautiful game but an India-Srilanka final definitely takes precedence over an Italy-Slovakia game. So while the world was getting its headache from the vuvuzelas we discovered our very own vuvuzela, with a much higher irritation quotient, in Neo Cricket's ad sense. It was not a case of ads between the match but the other way round and when they did show the match half of the screen was still filled with ads! Fine, its understood that ads come up after wickets fall. wickets fall-we cheer-players cheer-enthused commentary follows which is music or molten lava to the ears depending upon your loyalties-and then finally the ads come. But no! Not so with Neo Cricket. Say if there is a chance of a catch out. The ball is in the air-the fielder positions himself-the ball barely touches his hands-God forbid but you blink-and there is Shahid kapoor selling you a fairness cream! Its only after the pla…

ye shobhaa nai deta ;)

The name is Serena, but the thought of playing against her hardly brings any serenity to her opponents. After all playing against someone who has 36 career titles to her credit is no cakewalk. When she is in action one can see the skill and power developed through years of discipline and slogging on the court. But all this fails to catch our intellectual writer-cum-fashionistaShobhaa De's attention because she is too busy noticing Serena's "lady corsets, diamond danglers, deep cleavage and neon color". Tch-tch too bad Shobhaa ma'am. How could any woman encroach upon the prerogative of being successful, beautiful, rich and stylish(in her own way) when it is exclusively reserved for you? Must have felt so vindicated in gleefully tweeting that Serena's ouster "serves her right"?After all the pleasure of writing off a star like Serena must be much greater than writing about IPL cheerleaders' "fannies". It is also much more fun than enlight…